The Office, one of my favorite TV shows, will likely be canceled after this next season. The reason? NBC has decided to end it’s contract with Apple’s iTunes Store and start it’s own media distribution service where they can charge their preferred price of $4.99 per episode. This stunt will hurt, as well as continue NBC’s poor viewer numbers.
The Office has always received low ratings when it came to TV viewers, but if you’re an iTunes user you’d know differently. During the last season of The Office, at least three (0f the ten) “Top TV Episodes” were The Office. After every (tv) Office premier the episode would then be number one in the iTunes Store. The reasoning for NBC’s move is somewhat confusing seeing the success they’ve had with the iTunes marketplace, but it truly comes down to money.
Currently, The Office holds twenty spots on the Top 100 episodes on iTunes. That’s amazing seeing they are previous seasons. Another popular show, Heroes, also holds twelves spots on the list making NBC a predominant content distributor in the iTunes Store.
Low Rated shows like The Office, Scrubs, and Thirty Rock saw hit numbers in the iTunes Store, but with NBC newest project we will likely see them canceled within the next season. The iTunes Store is the best place to sell content because it pulls in the millions of iPod users that are willing to pay for great content. Setting up a website from scratch, charging double iTunes prices, and ending all other contracts is, in my opinion, they way to kill a network.
BTW- With the upcoming video-playing iPod Nano’s coming, the video portion of iTunes will be even more popular.