What the Hell is Lexicon Digital?
In the beautiful Seattle airport last weekend and I decided to purchase the most current issue of WIRED. Browsing through the countless hard liquor ads I found a celebrity startup section about half way through. To my surprise, the beloved David Caruso of CSI: Miami fame has a startup called Lexicon Digital. Now if you watch CSI: Miami you’ll know David Caruso plays a total cheesebag investigator who has difficulty keeping his shades on. From what I’ve come to know of Caruso, I was expecting Lexicon Digital to be very interesting.
I’m having trouble trying to figure out what the company actually does so I went directly to the source (Lexicon Digital) to clear things up.
The description of Lexicon Digital from Lexicondigital.tv:
Lexicon Digital Communications, LLC. is currently in (Stealth Mode) discussions, collaborating, consulting and working with companies such as Microsoft, Nokia, CBS, Paramount, Ripple, SynergySportsTech/NBA, Sony/Ericsson, among many others developing intellectual proprietary applications, solutions, services and products specializing in the following B2B and direct to consumer, viewer, and user based cross platform areas such as (Interactive TV & IPTV, Online/Web & Internet, P2P, Mobile Media & Wireless) within the entertainment, digital media and media sectors to help create an Optimal Experience. These areas include the following: Object Orientated Streaming Media (OOSM), Video/Web/IP Based Cross Platform H.323 & H.264 Conferencing, Personalized Search Engineering, Discrete CDN, Microsoft Silverlight 2, Creative & Orginal Power Content, Transcoding, Middleware, Real-Time Post Production, Layering, Re-Direction & Editing, VOD, Alpha Remote Desktop, Personalized Information Software and Devices, Advanced URL Encoding Specs, Transparent Integration, Geographical Recognition, Virtual Storage, VPN, Etc…”
From the description it sounds like a video distribution service that will work on multiple platforms with some sort of real-time editing. It doesn’t sound like anything new; hello Revision3, Hulu, YouTube.
To further clear up the confusion, the co-founders did multiple CES interviews promoting the company:
Wow! After listening to Caruso I totally get it. It’s going to make things “generally easier.” What’s going to be “generally easier?” I don’t know because it’s a “secret,” but it sounds like the founders don’t even know what’s going on. I have a feeling Caruso is only there to help put attention on the company.
It’s not over! Lexicon Digital even made this really pointless video that make ZERO sense. The video’s like watching an episode of CSI: Miami after taking a little too much NyQuil.
After going through all of the information, Lexicon Digital wants to be the bullet that kills TV. Sadly, I think that bullet will ricochet and kill Lexicon Digital.
Oh and if you didn’t get your fill of Caruso. Enjoy!
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