Amazon.com: Redesigned and Reorganized

AmazonI find Amazon to be the best place to find to spend money. I tend to buy things on Amazon that I probably wouldn’t buy anywhere else. After pre-ordering the new iPod Touch, I noticed a “We’ve been remodeling. Come take a look” link in the upper right hand corner of the page. It brought me to the newly redesigned Amazon.com.

Amazon bar

The previous page design at Amazon had kind of a file folder, tabbed look, but with the upcoming design, it ditches the tabs and introduces a solid blue bar at the top. The top bar has been reorganized and now includes four giant buttons (I take it for people with bad vision), to make navigating Amazon easier. On the left side of the page there is a giant orange button, “Shop All Departments,” that makes navigating to a new department quicker than the current design.

Overall, the site design is more simplified and space is used more effectively (ie the sidebar is now something I will use). The redesigned Amazon is working, but very slowly, which is expected from a fresh site. When Amazon rolls out the new “remodel” it won’t be winning any awards, but it will give the popular online marketplace a much needed reorganization.

Check out the new redesigned Amazon-Link

Like the new Amazon? Hate it? Leave your opinion in the comments.

More pictures after the break.

new Amazon.comClick to see the new front page of Amazon.com

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Posted in 2.0, design, the web

3 Comments so far

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  1. Sep 8, 2007 at 11:26 pm

    ob81 says,

    The new Amazon is looking sweet! I may have to go back to them if this ebook store they are working on turns out to be ace, which it should. I favr this new design over the old one. The old one was a bit cluttered.

  2. [...] r3fresh:”Overall, the site design is more simplified and space is used more effectively (ie the sidebar is now something I will use).” [...]

  3. Sep 12, 2007 at 11:07 am

    steve says,

    Looks good, wonder whether this will apply to the UK amazon also. The UK amazon has been looking dated for some time now.

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