What is Muffinnation?

Muffinnation Screen Grab

After messing around with my site today I noticed my site was transferring content to Muffinnation.com. I Googled the mysterious site and found nothing that could tell me what it’s from or purpose. I went to Muffinnation.com and it shows some muffins with the phrase “The Revolution has Begun.” Does anybody out there know what this is? Viral marketing or just my stupidity?

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